If you’re anything of a running nerd like me, you’re probably aware that Vibram has received some dubious press of late, vis-a-vis a class-action lawsuit that went against them a few weeks back. They are one purveyor — probably the biggest — of those barefoot-style shoes, the ones that look like fancy socks. (My wife and I call them the Toe-Bags.) They’re cashing in, hard, on the minimalist trend that’s coursing through the running community like an electric shock through Frankenstein’s monster.
Apparently Vibram made some claims about things their non-shoes can do without proper science to back it up. And that’s not cool. Sorry, if you’re selling a thing, it’s not okay to tell me that your thing can turn me into the ubermensch, make me able to leap tall buildings and sharknado like that, when it does none of those things. If you’re doing that, as a company, shame on you.
Vibram’s guilt in this goes only so far. Continue reading