As the noose seems to be tightening around Trump’s neck, consider:
Trump rode his mastery of media to celebrity status to improve his brand. He was a master at giving people what they wanted on TV (namely, controversy and unpredictability), and he parlayed that into gold-star status for himself, notwithstanding what his actual bank assets may or may not have been (because he still hasn’t — and likely never will — release his tax returns, whee!).
Donald Trump used the media to become a household name.
Not content with that, he launched a presidential bid, because if some black man can do it, well, surely the Donald can stamp his name on the history books in tacky gold lamé. And the media had a field day. Ridiculous! Scandalous! Look at this deluded orange guy, thinking he can swoop in wearing a funny red hat and take over our democracy! They gobbled it up — it was ratings gold, this unpredictable, trollish, angry man who would do anything, say anything, grab anybody by the whatever, and still garner support on the way. They ate it up because we ate it up.
The media used Donald Trump to bolster their ratings.
But they went a step too far, didn’t they? All that coverage was really publicity, because even bad publicity is good publicity, innit? When all that matters in our world of likes and follows and shares and retweets is your name in somebody else’s mouth, the man everybody’s talking about is king. And Trump was, for better or — no, scratch that, decidedly for worse — the name on everybody’s tongue. (BRB scrubbing my tongue.) Everybody was talking about him, and love him or hate him, at least he was different, and since everybody hates the current governmental situation — I mean, congress, amirite?? — a hot handful of Americans were willing to bet the house on “shake things up.”
And now, things are decidedly shook.
Donald Trump used the media to become president.
Then the media panicked. Holy hell, it actually happened. This is terrible for the country — but good for the media. Now, they could legitimately cover the orange one ’round the clock. The man who made his name on being unpredictable and shameless and greedy certainly wasn’t going to stop doing those things just because he became the most powerful man in the world. (Power corrupts, but what happens when you’re already corrupt and then come to power? We are slowly finding out.) The media, therefore, has an endless supply of Trump’s twitter-turds to feast upon, ill-tempered sackings to pore over, thinly-veiled (in wisps of just-visible steam) threats to pontificate upon.
And again, the media is using Trump to bolster its ratings.
Now, Trump loves attention — it’s attention that made him the man he is, for better or — nope, there I go again, it’s DEFINITELY for worse. But what he doesn’t love is attention on every sneaky little thing he does. Dealings between his campaign and Russia? Don’t want you peeking into that. Using his old tweets and campaign promises to shoot down his executive orders? No, thank you. So what does he do? He turns on the media. Tries to discredit them. Fake news, fake news, fake news. Believe me, not them. He’s trying to convince us that he is more trustworthy, more honest, more believable than the institutions that he abused to get where he is.
He bit the hand that fed him.
It was a vicious cycle. The media hated Trump, but it also loved him, because he helped them in his bizarre orange way. They created their nemesis.
But now, as it becomes increasingly apparent that we’ve literally handed the keys to the nation’s supply of fighter jets and nuclear weapons to a man who is, you know, orange, and about as even-tempered as my two-year-old, we seem closer than ever to actually righting this wrong (and by “we” I mean literally any Republican in Washington who might spontaneously grow a spine). Because the more Trump flails around — don’t look into that, won’t be making a statement there, by the way, this guy is fired, also that guy is fired, and if he talks he’ll be super-fired — the guiltier he looks. Nobody bothers thinking you’re hiding something until you act like you have something to hide, and nobody acts like he’s hiding something like Trump. (Again — tax returns. I’m still stuck on that, which would have been relevant WAY before all this Russia stuff.)
If the media is good at anything, it’s good at hounding an issue to death. The media, properly motivated, is an old, droopy-eared bloodhound with jaws like a gator — it won’t stop chasing you and when it gets its teeth into you, you’ll never get them out again.
Donald Trump pissed off the media, and created his nemesis.
The media created Donald Trump, the president we all love to hate. And Trump created the crusading media, which won’t rest until they drag him down from the office they put him in.
It’s a symbiotic relationship forged in hell’s depths. An ouroboros that devours its own tail to reconstruct itself.
I’m beginning to think it’s possible — maybe just possible, the flicker of a candle fighting to stay alight in the heart of a tornado — that he may get impeached even while Republicans still control the house and the Senate. If for no other reason than because he’s only one man, and even with his army of toadies around him, he won’t escape the bloodhound. The media has decided (rightly so) that he has to go, and if this Russia / Comey thing doesn’t bury him, well, they’ll find something else.
But when it’s all said and done, what happens to the media? Like a dog that’s finally caught the mailman, what will they do with their time, when that time comes? Is it a good thing that the media is powerful enough to set its sights on and (hopefully) bring down a president?
Seriously, it’s hard to remember what news was like before this whole Trump debacle. Can we get back to that?
*Scurries off to watch reruns of The Newsroom*