Boycott With Your Brain


Did you know Nike is under boycott?

I only recently learned! Or only recently re-learned, maybe. I feel like it’s the sort of thing I heard about and immediately dismissed because, well, it struck my ear as being a little bit ridiculous. Or maybe a lot ridiculous. I mean, I get it. It’s the age of protest and all. Wasn’t it last year that Time magazine named “the protester” its person of the year? (Bit of a cop out, actually, that. Hard to pick one really stand-out individual so let’s put a faceless mob on the cover and call it a day.) (Also, I’ve looked it up, and it turns out 2011 was when “the protester” was person of the year, which, well, I mistook 2011 for happening a year ago, and can you blame me?) (Also also, 2011 wasn’t the only time they copped. Last year it was “the guardians” and in 2017 it was “the silence breakers” and in 2006 it was — ugh — “you”. Which is not to take anything away from their reasons for the choices, but collectives like that aren’t really a “person” are they? Rabbit-hole dive over)

But that sort of thing always feels a little far away. Those people over there are making a big stink about it, but these people over here in my circle? Nah, they’re clever, they wouldn’t go in for that sort of nonsense. Sure, people are on YouTube and even, sometimes, the news (because the news is a nonstop trash fire these days), shooting up their coolers with automatic rifles or whatever. (Why shoot up a perfectly functional cooler, by the way? The company already has your money. What message are you sending, and to whom?)

Except, well, sometimes those people over there? They’re actually over here.

And, look, I get it. We all have opinions, and it’s the age of protest and power to the people and to the individual and let your money talk and blah, blah, blah. If you feel strongly about a thing, by all means boycott, protest, stage a walkout, whatever. That’s your right, whether you’re right or not.

Image result for boycott everything

But here’s a modest proposal to anybody protesting or boycotting or walking-out. Don’t do it because your favorite talk show host or YouTuber or social media guru told you to. Do it because you’ve studied the issue, analyzed the point-of-view of the victim of your civil action, and disagreed with it on legitimate grounds.

This is called arguing in good faith, and it’s not hard to do, though it might be inconvenient.

In the Nike example, the reason to boycott (as I understand it generally) is this: Colin Kaepernick disrespected veterans when he refused to stand for the national anthem. Nike then hired him as a spokesperson. Therefore Nike is disrespecting veterans, therefore boycott Nike.

But the truth is, Kaepernick never said a cross word about veterans, did he? Or took any action which led to harm for a veteran? Did he actually do anything to harm somebody who wasn’t out looking for a reason to be harmed? (Here’s a newsflash — if you go out shopping for offense, you’ll have no trouble finding it, and you don’t have to watch an NFL game either.)

To argue for a boycott of Nike in good faith is to first ask yourself: what did Kaepernick actually do? Well, he knelt during the national anthem. That action in and of itself is harmless even if it’s unexpected or shocking to the sensibilities. In the absence of physical or emotional harm, then, the next question which must be asked is, why did he do it? The lazy answer is to disrespect veterans because that’s what a lot of other people interpreted the action to mean, but to answer in good faith is to take the reason he gave, which is: he was upset about the apparent murders of black children by police and the lack of justice for the officers involved. Why kneel during the anthem? Because as a professional NFL player, it was a unique platform afforded to him that most other people who felt as he did were not entitled to. He used that platform to bring visibility to the issue. You can choose to change the channel when news of another unarmed black person being killed floats across the screen, can’t you? Or not watch news at all? (Not a bad idea of late if you ask me.) But when you turn on the TV for the game on the weekend and you see the quarterback taking a knee, you have to ask yourself “what’s going on there?”

So, he used a unique platform afforded to him to bring visibility to a racial issue. His actions got him fired, effectively, but Nike saw that, figured it was a campaign worth giving voice to, and hired him on.

To boycott Nike, in other words, is to boycott the hiring of a man who used his platform to bring attention to a racial issue that was negatively affecting the country.

Now, you’re entitled to think that’s a bad thing, and if you do think that’s a bad thing, then by all means, never spend another dime on anything Nike in your life. Set fire to your sneakers, toss your jumpsuits in the ocean. (No, don’t do that, the ocean has it hard enough.)

Here’s the point, the phrasing of which I’ve basically stolen from Sam Harris in more than one of his debates: if you can’t summarize the other person’s point of view in a way that they would agree with, then you haven’t understood them — and you definitely shouldn’t be taking action based on that flawed misunderstanding. And it’s my sneaking suspicion that most of the Nike boycotters — or boycotters of most other things in recent history — couldn’t articulate their reasons in this way.

In other words, think critically. Spend, or refuse to spend, your dollars mindfully, based on the reality we live in, not on the basis of an imaginary world that you’ve heard about somewhere.

In even simpler terms: brain harder.

Past baggage


We’re out of town and away from computers this week, but I can’t not share this, so I’m posting from my phone, of all things. Blasphemy! My typing speed is hamstrung, but that’s a testament to my shookenness.

I picked up a copy of Dale Carnegie’s How to Stop Worrying and Start Living on the recommendation of Tim Ferriss (thanks to my previous post) and 5 pages in I can already tell this one is a keeper. I’m sharing with you, then, an excerpt from the opening pages.

A few months before he spoke at Yale, Sir William Osler had crossed the Atlantic on a great ocean liner where the captain, standing on the bridge, could press a button and -presto! – there was a clanging of machinery and various parts of the ship were immediately shut off from one another – shut off into watertight compartments.

“Now each one of you,” Dr. Osler said to those Yale students, “is a much more marvelous organization than the great liner, and bound on a longer voyage. What I urge is that you so learn to control the machinery as to live with day-tight compartments as the most certain way to ensure safety on the voyage. Get on the bridge, and see that at least the great bulkheads are in working order. Touch a button and hear, at every level of your life, the iron doors shutting on the Past – the dead yesterdays. Touch another and shut off, with a metal curtain, the Future – the unborn tomorrows. Then you are safe – safe for today! Shut off the past! Let the past bury its dead … shut out the yesterdays which have lighted fools the way to dusty death … the load of tomorrow, added to that of yesterday, carried today, makes the strongest falter. Shut off the future as tightly as the past … the future is today … there is no tomorrow. The day of man’s salvation is now.

Waste of energy, mental distress, nervous worries dog the steps of a man who is anxious about the future … shut close, then, the great fore and aft bulkheads, and prepare to cultivate the habit of a life of ‘day-tight compartments’.”

We – and by we I mean I – carry so much of the weight of yesterday and tomorrow that it gets in the way of today. But the fact is, yesterday is over – whatever will come of it is out of my hands. And tomorrow will come, or it won’t – and very little of that is within my compass either.

Worry over the past or the future, therefore, is worry picked up for its own sake. Maybe think twice before picking up all that baggage.

Put another way…

Productivity Porn Pays Off Sometimes


I made the mistake of listening to a Tim Ferriss podcast this morning.

I say mistake because, as is often the case when I read or listen to something by Tim it tends to take over my brain, the way the moon drifting in front of the sun turns day into night for a few minutes. The difference is instead of lasting for minutes, the effect tends to last for days or weeks.

The problem with listening to Mr. Ferriss, or with any so-called “productivity porn”, is that it tends to create a feedback loop, a sort-of hyped up fugue state. You read this thing and you think “HELL YES, this thing is going to change my life” and your brain drowns in the dopamine flood caused by the visions of success, and while you’re high on that you notice that the thing you just read references this other thing and hey, you’ve got a few minutes before you have to get back to real life, so why not check that out while you’re at it, and wouldn’t you know it the new thing hits you with the “HELL YES” effect again and the cycle repeats. (Full disclosure: when I started writing this post I visited Tim’s site — for the first time in months, I might add, because I know what happens when I do it — and fell victim to the same cycle. I also signed up for his new newsletter. And may or may not have copy/pasted some material onto my desktop. Stop judging me.) Point is, you have to be judicious with this sort of thing, which is why I’m probably not going to dip my toes into Tim Ferriss land for several months again. Still, this morning, I think, was beneficial.

The material in question was a recent episode called Tea Time with Tim, which covers a lot of ground but left me with a couple of things clanking around in the ol’ noggin: something he calls “fear-setting” and a few quotes from ancient Greece.

First, fear-setting. You’ve heard of goal-setting, where you set down your goals, enumerate the steps to the achievement of said goals, and more or less plan your vision for success. Well and good, but for us anxious types, who dwell on fears perhaps more than we should, there’s a tendency to let those fears paralyze us to the point of inaction. (See for example my writing productivity over the past several months.) Fear-setting is designed to take the positive visualization of goal-setting and turn the full artillery of that framework on the anti-action fear center of the brain. In a (woefully inadequate) nutshell, fear-setting entails writing down all the things that could go wrong and enumerating the opportunity cost if all those things did go wrong, then weighing those costs against a (harshly conservative) estimation of the possible benefits if the things don’t go wrong. For the anxious sort like me, it seems like a good way to short-circuit the “thing is scary so maybe just pretend it doesn’t exist and it’ll go away” paralysis I tend to fall into over stuff.

Then, quotes from Greek guys. First, this one:

Which is one I’m going to share with my classes today, because my students tend to be sick with the germ of “well I want this thing really badly, and things tend to work out for me, so on performance day it’ll all just come together”. You and I, of course, know that kind of thinking is what makes starving artists waiting tables for their whole lives, or worse, a phalanx of creatives who never took up the dream at all because a single performance didn’t live up to the hype in their head. So I’m going to remind them, today, that their training, today, matters for the performance a month down the road, and, well, for most of ’em it’ll bounce right off but at least I’ll have done my part for the day.

It applies for me personally, too, of course. Suffice it to say I’m not particularly well trained-up at the moment in a number of domains, and, well, that needs some attention.

Then, this:

And, yeah, Seneca was Roman, not Greek, but the Romans were basically Greeks with better tech, so let’s not get too hung up on the details. I’ve actually seen the quote more often with the first clause as “we are often more frightened than hurt,” but I prefer this one with fears and dangers. The important part, at any rate, is the second part. The thing we’re afraid of is always worse in our minds and the reality is almost never as bad as we build it up to be. For evidence I offer the example from Louis C.K. (and yeah, quoting Louis C.K. is problematic these days but his personal faults don’t change the poignancy of his words) of the average description of a trip by airplane. The person is likely to complain about the length of delays or the slowness of service or the lack of wi-fi and less likely to dwell on the fact that they literally FLEW THROUGH THE AIR and crossed the country in a matter of hours. We make things out, in other words, a bit worse than they really are in the scheme of things.

So, yeah, my brain is basically on fire this morning.

I hope it doesn’t burn out.

Don’t Forget to Wash Up


This is the kind of thing that you find all over your previously perfectly boring, perfectly un-terrifying house when you become a parent.

Kids don’t give a hot handful how a toy is meant to be played with. They’re going to play with it in the way that makes the most sense to them at the time, dammit, and if that means dumping six 300-piece puzzles out on the floor and mixing the pieces together so that those puzzles will never be completed in this life or the next, that’s what they’re going to do. If it means running Hot Wheels tracks all over the house and the couch and the cat sleeping on the couch, that’s what they’re bloody well going to do. And if it means decapitating their action figures and not so much tossing but posing the disembodied heads in the sink drains so that it looks like little blue gremlins are slithering out of the unseen depths to haunt my nightmares, then that’s what they’re absolutely going to do, thank you very much.

Never mind that I’m going to stumble on this disturbing tableau first thing in the morning. My sleep-addled brain is going to have to contend with a miniature demon head peeking out of the drain. (It won’t contend well. I’ll first have a lizard-brain fight-or-flight jump accompanied by a quite unmanly yelp, followed by some hyperventilating and finishing off by jumping at shadows for the rest of the day.) Never mind that the petit horror is waiting for me in a safe space within a safe space to thoroughly throw off my sense of routine. (Nobody expects to get their brains scared out first thing in the morning in the bathroom, for goodness’s sake … but if it is going to happen in the bathroom, I expect the terror to come from the shower, as would any red-blooded horror movie fan, so the sink is just out of bounds. I’d at least be gratified if the kids had set a trap for me in the shower.) No, the scare will come, not from the last place I’d expect, but from a place that it wouldn’t even occur to me to ever consider that it might come from.

I’ll table, for now, the question of whether leaving a disembodied head in a sink means my kid is a serial killer in the making, and instead focus my mental efforts on checking the toaster for silly string and my kids’ artwork for surreal nightmare imagery culled from my dreams.

Signs, Signs Everywhere


Who doesn’t love a good terrible sign?

By terrible, of course, I mean a sign that attempts to communicate a certain message but in practice communicates an entirely different or even antithetical message. The internet is full of them, and I’ll leave it to your own ingenuity to find the ones that tickle your fancy, but there’s nothing quite like coming across one in the wild.

And that’s what I did this week!

We took the sprouts on an overnight trip to Chattanooga for a visit to the aquarium and the discovery museum (weather was predicted to be too nasty for outdoor activities and … it wasn’t, but we had already arranged for indoor stuff so that’s life I guess). It was a great time! Not that I’m suddenly turning travel agent or anything, but I can safely say (and I take no pleasure in this) that these facilities have way more to offer the tourist than the comparable facilities in Atlanta.

More to the point, I also came across some delightfully confusing signage.

Exhibit A:

I’ve seen this one before, and maybe even commented on it here. (Which is testament both to how long I’ve had this site and how old I’m getting — there’s a vague sense that this thing may have happened, but the memory is so dim and far away it might as well be somebody else’s.) Anyway — this is a sign posted outside a bathroom advertising that there’s a changing table inside, but for all my efforts I can’t see it as anything other than a dude putting a baby on a grill.

“Keep the baby over the center of the coals,” it seems to say. “Check the heat of the grill often and turn the baby to ensure even cooking.”

Then, this:

This one, I … oi. It’s two days later and I’m still breaking my brain trying to properly understand it. First of all, it’s guilty of that perverse advertising oddity where the animal about to be eaten is serenely happy about the entire arrangement. Much like the cow at Milliways in The Restaurant at the End of the Universe, our finny little friend here just can’t wait to be filleted. Then there’s the motto, which — I mean, isn’t that a law enforcement slogan? That being said, it’s a lovely double entendre. “We’re going to serve you some fish, but we’re also going to protect them.”

You know. So you can eat them. Happy fish!

A representative from the aquarium actually tweeted me back when I expressed this sentiment, which surprised and impressed me:

So I guess my attempt at twitter humor came up a bit short. On the subject, I won’t at all get into where my head went when I saw that the handle of the Tennessee Aquarium is @TNAquarium. Nope, won’t go there at all, and if your mind didn’t go there with me, then it’s a testament to your character.

Last but not least, there was also this exhibit plaque:

I don’t know what Julie did, but clearly the Aquarium is not having any of it.